Web Design & Creation
Traditionally one advertised one's business, profession or expertise by opening a shop, fixing a brass-plate to the door, joining a business association and by 'word of mouth'. One relied on 'footfall' and 'advertising' to generate businness, but your business was confined geographically. Advertising via a web-site means your message will now go global. Many products and services suit the global market once order fulfillment and distribution can be achieved; others suit a national, regional or local market. Now, if you don't have a 'web presense', and the majority of product demands are satisified via web searches, you are limiting your market to footfall and friends.
Creation of an internet site depends on what you want. Basic design can be 'one-off' or a standard template; to keep costs down, text and photographs can be supplied by email; a minimum site would have 'home' page with links to a 'products' or 'services page; to a shop address, distribution network or 'contact us' page; to a 'testimonial' page. Order and pay online can be done. Once you buy a site a 'host company' is needed to broadcast your site 24/7. We can regularly update your site as products, services and prices change.
Use Email lists to create personal newsletters and reach more of your customers:
The majority of your business customers and many private customers can be reached by email. Compared to postal charges, email is very cheap and can be personalised to groups and individuals. Collect email addresses and use email to reach prospective customers with the range of your services; use email to reach new customers with today's services; use email to contact repeat customers with special unique deals. And you can use website links on these emails to link the recipents back to specific pages on your website Depending on your product, targeted email sent monthly or quarterly can produce repeat sales of 1:10, whereas mindless spam produces a result 1:10,000,000! or worse.
